There are some things that Great Britain has perfected, including summer festivals, rain wear, anything ending in mash and the obvious tea. London’s style however usually depends on which part of the city one resides. From hipster to heritage, London has mastered almost everything in between. The only look lacking has been done twice over by its neighbours across the Atlantic; American Prep.
Sportswear, precisely merchandised stores and Hollywood faces are what American brands are made, and it seems they are quickly invading London one by one. While we sit and wait for the doors to open, Michelle Obama’s favorite high street chain, J.Crew, has brought online shopping and expedited shipping to the UK. Creative Director, Jenna Lyons has mixed high and low with flannel and sequins to make give the usual American prepster an update.
The always colorful Kate Spade brought yellow taxis to Chelsea for its Symons Street, Sloane Square opening (pictured) a few weeks back and set up a second stop in Covent Garden. Shoppers have seen Bryce Dallas Howard riding a bike and jumping with bright bags in rainbow shades all in the name of social norms in 1960. Seems the capital rubbed off on the playful and sophisticated New York based brand when naming the latest satchel bag “The Knightsbridge Jasper”.
But Kate Spade isn’t the only classic accessories brand popping up in Britain.
Coach has become a multi-billion-dollar business and for the current season, creative director Reed Krakoff has reproduced throw back pieces from the last 50 years. After opening across town on Bond Street, Gwyneth has already made an appearance at the American leather retailer’s FNO celebration.
A US takeover isn’t complete without the two most important contenders, Ralph Lauren and Tommy Hilfiger.
The iconic polo designer will open his first Rugby Ralph Lauren one stop henley shop in Covent Garden. Ralph Lauren Rugby focuses on his staple pieces and makes the distressed leathers and, of course, rugby shirts, more accessible. Synonymous for his red, white and blue, Tommy Hilfiger is unveiling hisBrompton Road flagship on Thanksgiving. What a perfectly preppy way to spend a Thursday; layered sweaters, light beer and American football.
At least London has the upper hand on the last two.